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This function acts as the liaison between enterprise improvement and advertising, as marketing’s primary function is to support gross sales. Advertising leaders coordinate with firm leaders (to make sure content technique aligns with the company’s objectives) and brand stakeholders (to ensure all content material displays the brand’s voice and visual identity). Chief Content material Officer: The monthly print and digital journal from the Content Marketing Institute. 395. It’s a multiple-alternative exam that takes about 2:15 hours to finish. Once you move the examination, you will need to create an account with OMCP and add proof of your expertise and other credential needs. OMCP will overview the paperwork, and you’ll be awarded the Digital marketing certificate. Is the OMCP certification price it?

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