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A Content Marketing Funnel Explained

A funnel for content marketing is a way to let potential customers learn more about your brand, find solutions to their issues, and feel confident about buying from you. Different types of content work better at each phase of the funnel.

Checklists, videos and infographics are effective in getting attention, creating leads and keeping readers interested. Gated content, like templates and guides, also works well at this stage.

Awareness

At this point, consumers are aware that your brand exists and the solutions you provide. At this point the content should give answers and educate potential customers on the problems your solution addresses, as well as how it differs from competitors.

Consider the keywords that your audience uses when searching online. Through keyword research, you can figure out what terms your audience is searching for that indicate a need for your product or service. This information can be used to develop an editorial calendar and decide the types of content that target those terms.

Additionally producing content for this stage of the funnel helps you build your brand's affinity with your customers. The more your consumers know about your brand, they will have greater confidence in your ability to solve their problems. This results in greater conversion rates, whether that's newsletter signups, purchases or clickthroughs to your site.

A well-executed strategy for content can also help you close this conversion gap. If, for example, you find that most of your content is targeted at generating awareness, but nothing influence consumers to make a buying decision, then you could increase the amount you spend on ads that target middle-funnel keywords.

Social media is yet another method to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers and give you the chance to show your customer service. This could range from posting positive reviews on Twitter to promoting special offers.

You can also make use of existing content to push buyers down the funnel, such as blog posts or case studies. If you write a blog article explaining why your product is superior to the competition's you can share it via social media and invite your customers to join your email list to get more information. You can also encourage a conversion at this stage by asking your followers to include your name in their social media posts after having used your product. This will motivate others to follow suit and spread the word about your company.

Inquiry

A good content marketing services strategy will comprise a variety of content types that capture consumers at each stage of the funnel. For example campaigns to promote brand awareness could contain ads however, they should also include blog posts and infographics that address common objections and concerns. These content pieces can be distributed via email and social media to boost organic traffic.

As buyers move through the process of considering they begin to search for specific product features that will help them make the purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Use keyword research tools like Ubersuggest or search for popular industry hashtags to find the people who are asking. Find answers to these questions, and then place them on your content marketing strategies funnel map.

In this phase it is crucial to present an unambiguous proposition that demonstrates the way your product or service will solve their problems and generate more revenue. The content should also emphasize your brand's uniqueness compared to your competitors.

This is a straightforward stage to gauge because the consumer is making a purchase decision. To see if you're getting the job completed, check out indicators like conversion rates, number of payments and click-through rates.

As consumers move into the advocacy stage and become loyal customers of your brand. They also share your content because they feel strongly about it. This is a highly effective method to increase the number of people who follow your brand. But you'll have to focus on creating content that encourages people to share, instead of focusing solely on engagement metrics. Use Sprout Social, for example, to track social shares that are a result of your content marketing efforts. This will give you an accurate image of your impact.

Decision Making

At the decision stage, people are looking for content that confirms the purchase and explains how to use the product. At this stage they want to make sure that your solution will solve their problem and justify the cost. High-quality content is important at this point, including product guides, case studies, videos and customer stories of success. Your customers should also be in a position to ask questions and get answers from your support team. It is a great way to impress your customers and encourage them by sharing their experiences.

You hope that at this point the customer will become an advocate for your brand and will promote it to their coworkers and friends. In order to convert those who are advocates to raving fans, you'll have to provide them with valuable information that will allow them to make the most of your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are great ways to do this.

It's time to start focusing on the retention of your audience after it has changed from leads to paying customers. Content marketing funnels tend to concentrate on revenue as the final goal. However, customers will remain in contact and interact with brands after they make purchases. For this reason, it's important to reimagine the funnel as a loop model, rather than a static structure that concludes with revenue.

While traditional funnels for marketing content can aid in planning your strategy but they don't take into account the complexities of the buyer journey. Reimagining the content marketing agency marketing funnel as a circular model can assist you in creating an integrated strategy. By planning for every step of the journey you'll be able create content that will engage your audience and drive conversions. You can then use the information from conversions to optimize and test your strategy. Are you ready to experience the impact that this approach can make to your business? Contact us today and request a free playbook for content marketing.

Retention

A funnel for marketing content is a valuable tool that can assist brands plan their strategy, implement it, and measure its effectiveness. It can also provide an understanding of the gaps in their strategy for content that need to be filled. If a brand has a lot of content geared towards the public's attention but only few pieces aimed at middle of funnel, it needs to create content for this stage.

One of the best ways to gauge how well-targeted your content is is to utilize tools such as Ahrefs to analyze the average time on the page and bounce rate of each piece. The higher these numbers are the more effective your content is.

It's crucial to regularly update and keep relevant the content you create to be at the top of your funnel. This will ensure that your audience is engaged and interested in your brand and its products or services. The best method to accomplish this is to create new content that focuses on specific keywords, provides answers to questions that are likely being searched by your audience, and highlights the most recent information on your business or product.

When your audience arrives at the MOFU stage they'll want more detailed information about your product or service, as well as solutions to their problems. At this stage it's crucial to build trust by providing authentic reviews and demonstrating value.

In the final stage of your funnel for marketing content, your audience will decide whether they want to purchase. This is typically done via restricted content that requires an email address or some other method of registration to access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will follow to follow up.

You can still influence the journeys of your customers through your brand, even though the support and sales teams are responsible for customer retention. Create content that delights your customers throughout the entire funnel of content marketing. This could include useful resources, behind-the scenes information and special promotions that only your audience will have access to. If you can build trust with your customers they'll become authentic advocates for your product and naturally reduce your sales cycle times.